Golf Saudi — Wayfinding & Experience Strategy
A holistic wayfinding and spatial identity framework shaping visitor experience, movement, and place recognition across a destination-scale golf campus.
Project Info
Client: Golf Saudi
Location: Riyadh, Saudi Arabia
Year: 2025
Scale: Destination-scale golf club and tournament campus
Role: Wayfinding Strategy Lead & Experience Designer
Scope: User journey mapping, wayfinding masterplan, signage typologies, placement strategy, spatial identity, movement framework
Aerial view of the wider golf landscape situating the club within its environmental context and reinforcing large-scale orientation reference.
Masterplan highlighting primary site entry, main gate identification, and first-point brand recognition elements establishing clear arrival hierarchy.
Comprehensive vehicular circulation map illustrating directional signage placement, parking identification, and route continuity from entrance to key destinations.
Architectural view of the clubhouse façade integrating landmark-scale identification and material-consistent signage anchoring visual recognition.
Outdoor lounge terrace overlooking the driving range, illustrating the social and relaxation component of the clubhouse experience and reinforcing visual connection between built space and golf landscape.
Project Overview
Riyadh Golf Club is a destination golf campus hosting daily members, visitors, and international tournament audiences. The project required a comprehensive wayfinding and experience strategy to clarify arrival, circulation, and destination recognition across a large and topographically complex site. The approach balances functional navigation with a strong spatial identity aligned to Golf Saudi branding.
• Campus-wide wayfinding and movement strategy
• Clear hierarchy of arrival and access points
• Integration of branding with environmental identity
Spatial Strategy
The site is structured through sequential arrival zones, primary vehicular loops, and pedestrian-first internal circulation. Wayfinding elements are positioned to reinforce rhythm, visibility, and intuitive decision-making along the user journey. Landmark nodes anchor orientation, while directional elements guide movement seamlessly between parking, clubhouse, and event destinations.
• Hierarchy of gateways, thresholds, and landmarks
• Vehicular and pedestrian circulation clarity
• Decision points reinforced by signage placement
Design Integration
Signage typologies were developed to align with architectural character, landscape rhythm, and human-scale perception. Vertical identification totems establish brand presence, while horizontal directional elements follow sightlines and movement speed. Materials, color, and proportion derive from the club’s architectural palette to ensure cohesive environmental integration.
• Architectural and landscape-aligned signage forms
• Brand-consistent material and color palette
• Human-scale visibility and horizon-based sightlines
Outcome
The strategy delivers a unified navigation system that enhances visitor confidence, reduces confusion, and strengthens place identity. The result is a legible, scalable framework adaptable to daily club operations and large tournament events, ensuring seamless movement across the campus.
• Intuitive visitor experience across large site
• Strong and recognizable campus identity
• Scalable system for future expansion